returns to the market – Motor Trade News

Online car buying and selling site has returned to the market following a significant investment.


The site enables people to advertise for the car they want to buy and generates genuine sales leads for car dealers by matching buyers with sellers, based on their ability to meet the buyers’ requirements.


Commenting on the move, CEO Guy Walker (pictured) said, “With such a buoyant market place, we decided that the time was right to re-launch our much improved service.


“Car buyers are extremely savvy; they thoroughly research the market place and have identified exactly what car model and specification they want to buy.”


Joining is James Woodhead, who takes up the role of head of sales. He has previously worked for Trader Media Group as and Manheim Europe. is looking to sign up car dealers nationwide to help fulfill buyer requirements. Dealers can register to receive buyer alerts without signing up to a lengthy and costly contract. will operate flexible charging options for franchise and independent dealers.



What is with women and buying cars?

There is nothing infinitely more satisfying than the smell of a fresh vehicle: Your hard-earned cash being ploughed into glossy, mechanical creature that acts as your friend when obliterating fellow mothers on the traffic school runs. However — whilst general conception is that car buying is supposed to be an enjoyable process — for women it can turn into a living nightmare; or to be more precise, ‘like having a ‘root canal without the anaesthesia’.



You would have thought that considering the fact that we are in 21st century, women could achieve equality in all areas of life. With the rise and proliferation of female trade unions, all women driven office environments and females ranking amongst the world’s most influential figures, it is clear that girl power has been dominating all aspects of life. But there comes a time where these females have to face the daunting task of car buying; and unfortunately this is what drags feminism back kicking and screaming to the dark ages.


It shows in the painful statistics. A study carried out by Quicks shows that 50% of women buyers felt that they were more likely to be ‘ripped off’ because they are ‘females’, whilst a concerning 43% felt ‘patronized’ by their dealers. Moreover previous studies have shown that an overwhelming eighty percent took a male companion to oversee the indolent car buying process.


The disappointing statistics reveal the aversions that women show when being faced with the prospect of car buying.   Much of these depressing sentiments seem grounded in the fact that they are all too frequently intimated by the largely male dominated dealership. Bad practice, intimidation and the sheer complexity of car buying combine to make the car buying process a daunting and potentially wearying experience, when it should be pleasant and exciting.


But dealers it appears – by poor practice—are failing to realize the economic imperative of women within the car dealer world. This is a profound disappointment, when considering the continued strength of female vehicle ownership. Indeed in 2011 of the 35 million license holders, 17 million of which were women. Additionally, since the global financial crisis women’s car purchasing figures, have certainly been more robust than their masculine counterparts which have noticed a drop in their in their new cars registered from 575,400 in 2007 to 475,100 in 2012.



Our recent evidence suggests there if there is an alternative to the usual experience; women will be attracted to it. We’ve found both recently and in our extensive trials of the car buying service that nearly 50% of buyers in both stages were women. Hence there is a misconception that the car buying market is largely male driven. Completed trials indicate that FindsYouCars—a unique service which puts car buyers in touch with  suppliers—has garnered a stupefying 47% of its  sales from women. This was with the general consensus that they seem to enjoy the fact that they can control of the process and ‘buy’ rather than be ‘sold’ to.



The findings come across as a bit of a paradox, because the general findings of the studies above seem to indicate that women avoid the car buying process like the living plague. But the clue, regarding this enigma, can be found in the sheer uniqueness of FindsYouCars. Indeed the company is a rarity of its kind with regards to the internet media it exploits.  This gives women the opportunity to avert the car buying process and focus solely on the wide range of deals that have come to them online – free of the prejudice towards women that can stem from face to face car buying.


So what can car dealers learn from these findings?  That underrated market of female car buyers can no longer be afforded to be overlooked; that the process of the car buying should be consistently reviewed to alleviate the bias towards the female car buyers and to promote equality with their masculine counterparts.


Toyota unveils cars with auto pilot

Tokyo (AFP) – Toyota on Friday unveiled the next generation of cars featuring an auto pilot system that will swerve to avoid collisions and also keep to the middle of the road, all without drivers touching the wheel.

5c479ef5d732a8ae5a0a08cfd6d37b294c3dbda6 A display on a Toyota test car shows the Cooperative-adaptive Cruise Control in Tokyo

The Japanese giant autos using the self-driving technology could be available on the market in just a few years’ time.

“These advanced driving support technologies prevent human errors, reduce driving stress and help drivers avert accidents, which has a big potential to reduce the number of traffic deaths,” Toyota managing director Moritaka Yoshida said at a presentation in Tokyo.

Leading automakers and technology firms, including Toyota, rival Nissan and Internet giant Google, have been working on self-driving and assisted-driving technology for years.

Toyota, the world’s biggest automaker, said that while drivers would still need to be alert and take part in the driving process, it essentially lets them put the vehicle on auto-pilot, leaving most of the work to the computer system.

Toyota Motor demonstrates the advanced driving support system “Automated Highway Driving Assist” in  …

The Automated Highway Driving Assist (AHDA) system lets vehicles communicate wirelessly to avoid running into each other while keeping the car in the middle of the road lane — no matter how many twists and turns lie ahead.

“Cars with these technologies recognise the accelerating or slowing speed of those ahead, which also helps avoid traffic jams,” said project manager Mitsuhisa Shida. “They can wirelessly exchange data once every 0.1 seconds.”

The company plans to install AHDA in its commercial models over the next few years.

Toyota has already introduced the pre-collision braking assist system in its Lexus luxury sedan and plans to install it in other models by 2015, with the other technologies to follow.

Many cars already have systems that gives drivers a panoramic view to keep watch for nearby objects while parking itself.

The latest collision-avoidance system has doubled the detection time of oncoming objects to four seconds from a previous two seconds, Toyota added.

The automaker said such advances would be especially helpful for older people. Japan’s society is rapidly ageing with over-65s already making up around a quarter of the 128 million-strong population.


Our comments on this article. 

People are continually showing clever systems to drive a car automatically from A to B in some desperate way to bring the future to the present in one jump.

In reality, progress is in small steps and trust Toyota to come up with a practical way to start to incorporate this technology into the way people currently drive cars.

As opposed to saving effort and trying to lie back and relieve the burden on the driver or promises to safe time by avoiding jams, this promises to be a real benefit in crash avoidance and making driving safer.

Toyota have every incentive to make this work so that there cars are safer but the people who should be lobbying hard for this are the insurance companies who pay out for fender benders and crashes, which would undoubtedly be reduced if all cars had these systems.

Birmingham based secures £400,000 investment to shake up online search market.

A new e-commerce platform which matches car buyers with relevant dealers has secured £450,000 investment from Finance Birmingham, the funding arm of Birmingham City Council, and Ascension Ventures, the UK’s first Seed Enterprise Investment Scheme.

  The-Custard-Factory-Birmi-006, which is operated from Birmingham’s Custard Factory, is set to overhaul the way we search for services online, letting buyers tell the market what they want to purchase in a managed and secure way and matching them with vetted suppliers that can meet their exact requirements. It delivers results that are 100% relevant, tailored and personal in the same way as a professional tender process.


The investment deal is the first to involve a local equity fund and the new Seed Enterprise Investment Scheme, two spokes to the UK’s investment incentive wheel. The company will raise a further £100,000 through the Enterprise Investment Scheme in the near future.

Starting in the UK cars sector, the FindsYou matching engine will spread to other sectors in due course.

Guy Walker, CEO of, said: “The web provides huge choice but it still takes a long time to find things to buy and often leads to missed opportunities. is a service that allows consumers to match their request with relevant suppliers who’ve got exactly what the buyer is looking for, using our technology to cut out the legwork.

“This investment will enable us to roll the platform out across multiple sectors, creating new jobs at our Birmingham office over the next twelve months and help keep the region at the forefront of digital technological innovation in the UK.”


Sam Miller, Investment Executive at Finance Birmingham commented: “ has the potential to effectively change the way consumers search for services online, providing real choice rather than simple lead generation. The current demand for this type of platform, and the potential for development across multiple services, makes FindsYou a great example of the entrepreneurial activity Finance Birmingham is funding across the region.


Sanjay Wadhwani, CEO of Ascension Ventures commented “Ascension Ventures was very keen on this business as it’s led by a top entrepreneur who’s keen to disrupt the search market and launch an innovative new e-commerce platform that will be relevant across multiple markets.”