A new e-commerce platform which matches car buyers with relevant dealers has secured £450,000 investment from Finance Birmingham, the funding arm of Birmingham City Council, and Ascension Ventures, the UK’s first Seed Enterprise Investment Scheme.
FindsYou.com, which is operated from Birmingham’s Custard Factory, is set to overhaul the way we search for services online, letting buyers tell the market what they want to purchase in a managed and secure way and matching them with vetted suppliers that can meet their exact requirements. It delivers results that are 100% relevant, tailored and personal in the same way as a professional tender process.
The investment deal is the first to involve a local equity fund and the new Seed Enterprise Investment Scheme, two spokes to the UK’s investment incentive wheel. The company will raise a further £100,000 through the Enterprise Investment Scheme in the near future.
Starting in the UK cars sector, the FindsYou matching engine will spread to other sectors in due course.
Guy Walker, CEO of FindsYou.com, said: “The web provides huge choice but it still takes a long time to find things to buy and often leads to missed opportunities. FindsYou.com is a service that allows consumers to match their request with relevant suppliers who’ve got exactly what the buyer is looking for, using our technology to cut out the legwork.
“This investment will enable us to roll the platform out across multiple sectors, creating new jobs at our Birmingham office over the next twelve months and help keep the region at the forefront of digital technological innovation in the UK.”
Sam Miller, Investment Executive at Finance Birmingham commented: “FindsYou.com has the potential to effectively change the way consumers search for services online, providing real choice rather than simple lead generation. The current demand for this type of platform, and the potential for development across multiple services, makes FindsYou a great example of the entrepreneurial activity Finance Birmingham is funding across the region.
Sanjay Wadhwani, CEO of Ascension Ventures commented “Ascension Ventures was very keen on this business as it’s led by a top entrepreneur who’s keen to disrupt the search market and launch an innovative new e-commerce platform that will be relevant across multiple markets.”
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